Google introduce new 404 feature in Webmaster Tools

Google are at it again! Yet another useful feature has been added to Google’s Webmaster Tools.

The official Google webmaster blog explains how they are keen to help webmasters retain visitors once they hit your 404 error page.

By inserting a piece of JavaScript code which can be accessed via Tools > Enhance 404 Pages, it will allow you to “embed a widget in your 404 page that helps your visitors find what they’re looking for by providing suggestions based on the incorrect URL.”

The screen shot below is an example of this function (taken from Google’s blog):

Google seem to be investing good time and money into developing Webmaster Tools, it will be interesting to see what they release next!