After browsing a few articles on the BBC this morning, I spotted a new addition to the main template:
A Bookmark With: field is now in place on every single article on the BBC’s website giving users the choice to bookmark each article at Delicious, Digg, Reddit, Facebook and StumbleUpon.
This is a good move by the BBC and will undoubtedly help get their articles more exposure across the web. Not only socially, but the back links generated from these social sites will also provide a great boost for popular articles in the natural search results as well.
The social marketing scene has really gone into hyper speed over the last few months, and with a huge web presence like the BBC picking up on the buzz, we can be pretty sure it’s here to stay.